Customer Experience through better use of words

Photo by Romain Vignes on Unsplash Everybody’s got their favourite examples of terrible, often hilarious translations. “Pepsi—It’s a New Generation” became, in Thai, “Pepsi—It Brings Your Dead Ancestors Back to Life.” Technical translations are often seen as an expense that should be cut down on. But in fact what is important is to manage translations well, so that […]

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