Crushing It With The 4 Cs Of Customer Experience

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When it comes to customer expectations, are you crushing it or getting crushed? Make no mistake, if you are a trusted advisor or small business owner, you are being judged and there will be a reckoning.

“Remember the old saying that if you never expect anything then you’ll never be disappointed?” asks author Tra Williams. “Well that might work on blind dates and birthday presents, but in business, expectations are impossible to avoid.”

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