How Personalization Can Spark Customer Loyalty

Last year, I had to buy a couple of pairs of shoes. As I was checking out, the cashier asked if I’d like to sign up for the store’s rewards program. It was free, so I figured it couldn’t hurt. I haven’t bought anything from the brand since.

There’s nothing wrong with the shoes I bought. The store has every type of footwear you could imagine, and the prices aren’t too shabby. So why haven’t I returned?

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