Matec Villanueva

Ms Matec Villanueva is an advertising and marketing practitioner for over 30 years; among one of the very fortunate advertising practitioners who has worked with the Philippines’ best creative minds: Tony Mercado, Minyong Ordonez, Nonoy Gallardo, Emily Abrera, Marlon Rivera and Mon and Abby Jimenez.

She specializes in building brands and maintaining the health of brands via effective communications; managing and mentoring inter-disciplinary teams, helping them identify and achieve business goals.

She is a part-time lecturer and in-house nutty professor at the Marketing & Law department of the John Gokongwei School of Management, Ateneo de Manila University.

Dr. Donald Lim

Dr. Donald Patrick Lim is the Country CEO of the Dentsu Aegis Network Philippines. Prior to his current role, he is the Chief Digital Officer of ABS-CBN Corporation, and before that, as Chief Innovation Officer of McCann Worldgroup Philippines and Managing Director of the digital arm of McCann, MRM Manila, 2011 4As Agency of the Year for Digital Excellence and Campaign Southeast Asia Philippine Digital Agency of the Year. Before McCann, he was the former President and CEO of Yehey! Corporation and also President and CEO of Media Contacts Manila.

Considered one of the founding fathers of digital marketing in the Philippines, Donald has been awarded by various institutions and organizations, most recently being awarded the The Outstanding Young Men (TOYM) Award for Community Building in Digital Media. He is the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association, a 2015 Young Global Leader conferred by the World Economic Forum, and the only Filipino to receive the DMN 40 under 40 awarded in New York. On top of these, he was conferred Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, and is the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India.

RJ Ledesma

RJ is the co-founder of Mercato Centrale Philippines, the largest and most popular weekend food market and food business incubator in the Philippines. Mercato has several locations around Metro Manila including its flagship market in Bonifacio Global City and markets in Ayala Malls’ Circuit Lane, Fairview Terraces, Glorietta, Greenbelt and UP Technohub among others.

He is a sought after speaker on entrepreneurship and marketing, serves as an ‘angelpreneur’ and entrepreneur mentor with the Philippine Center for Entrepreneurship (PCE) Go Negosyo, is a business ‘ambassador’ for GlobeMyBusiness solutions and is a member of the Association of Filipino Franchisers, Inc (AFFI).

As part of Mercato Centrale, RJ was cited in Go Negosyo’s ‘Mentor Me’ program as an enabler for Micro, Small and Medium scale enterprises for the food industry. RJ is part of the Board of Advisers of the De La Salle University Ramon V. del Rosario College of Business.

Nik Laming

Nik is based in Manila after joining Cebu Pacific to lead the set up and management of a loyalty program for the airline. The result being GetGo, the first lifestyle coalition rewards program in the Philippines. The program is a new generation innovation with features and benefits which is continually growing strongly with new members and partners.

Previously Nik was in Singapore, responsible for Aimia’s services in Asia – Singapore, Malaysia, Japan and Hong Kong. Nik has been an active consultant, practitioner and a regular speaker on CRM and loyalty programs for seventeen years. He has worked with companies in the energy, airline, CPG, retail and payment card industries.

Originally from London, Nik has worked in Europe, Middle East and across Asia Pacific and is an incentive, retention and loyalty marketing specialist with broad experience in a Variety of disciplines including RM and loyalty strategy and Implementation, data planning and analysis, digital marketing, systems development, call center management and creative development.

Phil Smithson

Phil is the Managing Director of On-Off Group, a strategic design company based in the Philippines, whose mission is to create meaningful change through the application of design thinking principles.

To remind people to ask the right question, the front of his business card asks, “Are you solving the right problem?” and the back reminds people that “The answers are not at your desk.”

He has over 6 years training experience with senior leadership teams, managers, government, educators, startups, students from a diverse client list including Sun Life, KMC, Unilab, Trend Micro, AusTrade, JP Morgan, European Chamber of Commerce, the Department of Trade and Industry, the Department of Labor and Employment and more.

Before starting his own business, he previously worked for WPP, and was involved in creating digital campaigns with brands such as Axe, L’Oréal, Del Monte, KLM, Maybelline amongst others where his desire to solve real world problems was born.

Yayu Javier

Yayu Javier is the President and Chief Operating Officer and Co-Owner of Avanza, Inc. She has acquired more than 20 years experience in loyalty and customer relationship marketing. An MBA graduate of Ateneo de Manila University, she acquired incentive and loyalty training from Maritz, Inc., a leading loyalty and global company based in the U.S. She has been awarded Maritz President’s Honor Roll in 2008. She has extensive exposure in various industries such as retail, consumer goods, banking, and institutional products with companies like Pfizer, BDO, Metrobank, Citibank, Globe Corporate, Kraft, Roche, Unilever, Shell, Coke, Malayan Insurance, and many others; as well as her regional exposure in deploying Programs in fourteen countries in Asia Pacific through Avanza’s strategic alliance with Maritz, Inc.

Ms. Javier’s work experience covered advertising, call center operations, IT design and development, reward fulfillment, events, and research. She is established as an expert in LOYALTY and has been invited as resource speaker in the Philippine Marketing Association National Marketing Conference, Bank Marketing Association, Digital Club, Bank Marketing Association in the Philippines, Loyalty Conferences, Philippine Franchise Association, and many others.

Pauline Pangan

Pauline is the Founder of AFDigital, a CX and Marketing Tech Consulting company and Salesforce Gold Consulting Partner.

Pauline founded the company in 2011 in the Philippines and then quickly expanded the business, opening offices in Singapore and Sydney in 2014 and 2016. Pangan has led the business through the challenges and adversities of building a digital business in a rapidly transforming media and marketing market. Seven years later the business is a leading digital transformation services provider.

AFDigital continue to enable large household multinational brands across APAC transform their business by implementing a range of cloud technology solutions and providing creative marketing services to fill skills gaps – a service that is in growing demand as many industries continue to transform and businesses within those industries need to quickly restructure how they manage their customer journey to retain and grow their business.

Raphael Layosa

Raphael Layosa is the founder and CEO of Retailgate, a Filipino tech startup that provides brick & mortar retailers with Artificial Intelligence-based in-store behavior analytics.

Their home-grown technology allows for better consumer understanding and development of data-driven strategies to serve consumers better and to stay ahead of competition. In doing so, Retailgate exists to bring the magic of e-commerce to the brick & mortar stores.

Steven Ladd

Steven works as a consulting project manager across multiple sectors through consulting engagements from Hospitality & Travel, Pharma, Energy, to Retail to unlock their customer engagement potential.

Ferdinand Piano

Ferdie Piano has worked for international and US domestic Fortune 100 companies over the last 18+ years. He has designed, developed, and delivered customer service and sales programs that improved human performance that has driven award-winning customer experiences. In his role at IV.AI, he leverages proprietary AI technology to deliver a market-leading customer experience for blue-chip companies including Facebook, Estée Lauder, Sony, Time Warner, Netflix, and Capital One.

Hennesy Lou Miranda

Hennesy Lou Miranda is the Customer Experience and Engagement (CxE) Director at the Asian Hospital and Medical Center who is responsible in driving and fostering a culture of patient- and family-centered care upholding the value of service excellence, while improving patient and family experience and patient relations across all hospital services. She develops, refines and improves hospital-wide performances metrics and measurement tools specific to patient and customer experience.

Sherwin John Sario

Prior to joining Metro Retail, he is the CRM/Perks Partnership Executive at Avanza, Inc., who led the research and development for loyalty programs of various brands in the country.


*Speakers subject to change without prior notice.

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