Customer Experience through better use of words

Photo by Romain Vignes on Unsplash Everybody’s got their favourite examples of terrible, often hilarious translations. “Pepsi—It’s a New Generation” became, in Thai, “Pepsi—It Brings Your Dead Ancestors Back to Life.” Technical translations are often seen as an expense that should be cut down on. But in fact what is important is to manage translations well, so that […]

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Smart Retailing for Customer Experience

Smart cameras is among the concepts that are introduced with the advent of the Internet-of-Things concept. On the consumer side, it found its way first into people who want to look great in their photos; but on the business side of things, it founds its way into the minds of Customer Experience Management professionals who […]

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Customer Experience Management in Layman’s Terms: Delivering pizza miles away for a frequent customer

Customer Experience Management, in layman’s terms, is the way you want to present your business to a customer; the things you do to convey your business’ moment to its customers. Even small businesses can whip up great customer experiences – just look at this story. “Without hesitation Dalton asked what kind of pizza we wanted, […]

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Artificial Intelligence for Customer Experience Management

Artificial Intelligence, Big Data, Wisdom of the Crowds – these are the buzzwords that Customer Experience Management professionals would love to know more about. From the Wisdom of the Crowds, they can gather their own Big Data set which can be fed to an Artificial Intelligence platform of their own choosing, which will then serve […]

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Fourth Industrial Revolution and Customer Experience Management

According to the World Economic Forum, the Fourth Industrial Revolution is referred to as a fusion of technologies that is blurring the lines between the physical, digital and biological spheres. In this Industrial Revolution, data is a key factor. Data, turned into insights, reveals details about specific consumer demographics that businesses can use. One example […]

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