Digital Loyalty Marketing for Customer Experience Management

Like any other Customer Experience Management task, Loyalty Marketing has been digitized as well, providing CX Managers the ways to communicate with their customers one-by-one, personalized, and with their interests in mind. Loyalty Marketing in the Digital Platform is more modular – more flexible than before. At one point, you can launch your loyalty app; […]

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Customer Experience Management Conference 2018 set to be this year’s biggest

The concept of Customer Experience has been expanding in the country over time, and it covers all industries possible through indoor, outdoor and online means. Customer Experience is the combination of Customer Loyalty & Rewards, Customer Relationship Management, Customer Retention and similar programs. Through this concept, some business has turned their typical branches into experiences […]

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VIP Customers as part of your Customer Experience strategy

Last night, you went to the supermarket to get groceries for dinner. You, and several other shoppers, are at the checkout lane, waiting for your turn to pay the groceries.  In the supermarket, there’s you, the ones beside you, the ones at your back; and there’s that one customer who checked out faster than the […]

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What can the 7th Customer Lovefest do for retailers?

A 2017  International Journal of Research and Development Organization (IJRDO) Journal of Business Management research paper shows that 85% out of its 200 respondents say that they have a loyalty card – and around 8% own up to five cards. For major retailers, having a Customer Loyalty and Customer Experience program is a must. This […]

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What can the 7th Customer Lovefest do for your bank or financial institution?

A 2017 research paper published in the International Journal of Research and Development Organization (IJRDO) Journal of Business Management states that 85% out of its 200 respondents say that they have a loyalty card – and around 8% own up to five cards. In the case of financial institutions, no-collateral, in-house financing is on the […]

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Tech companies also dominate loyalty rankings

“Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks and products. In fact, of the top 10 brands, only one is a non-tech firm. The ranking is based on a survey by brand consultancy […]

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Here’s How to Earn and Keep the Loyalty of Your Customers

Your business survives or thrives based on what you do with your marketing strategy. You see marketing every day when you log onto social media, look through email or consume content. This marketing, and your marketing, is essentially entrepreneurs asking for trust. Before someone invests their time and money there has to be some level […]

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