Before the heady days of smart phones and online advertising algorithms, rewards programs meant a 3.5″ x 2″ punch card that either found a home within your wallet or the cup holder in your car. When one was in receipt of said punch card, one remembers the promise and possibility of that fabled 10th and final punch. That “free” item – whatever it may have been. Instead, that card remained in its misbegotten home until its bearer simply gave up on that promise.
These days, rewards programs are far more sophisticated than the punch cards of days past. Thanks to technology, loyalty and rewards systems are more relevant and engaging than ever before. Moreover, thanks to smart phones, rewards programs can inspire real-time action.