Customer Identity Management Drives Loyalty Program Success

When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more likely to have customers who were willing to pay more for that brand and who intended to increase the amount and frequency of their spending with that business.

Reaching that level of loyalty program performance isn’t as simple as offering monthly promotions and limited-time deals to mobile users. It takes personalized engagement, a unified rewards program interface and enterprise-level scalability. In short, it takes customer identity management.

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