“Providing excellent customer service is a necessity for any e-commerce store. And if you really want to please your customers, you need to be ready to offer assistance whenever they need it. No matter how good your online storefront is, you will always have some customers who need to ask questions or talk about concerns before they’ll enter in their credit card information.
And when your customers need you, you need to be ready to help. If your team isn’t available to answer inquiries and help shoppers through the buying process at all times, there’s a chance you could be losing sales.
But this doesn’t necessarily mean that you need to have a full staff of support agents online 24/7. Instead, you can incorporate chatbots into your e-commerce customer service strategy.”