“Like most things in life, customer support is better when there is a strategy behind it. Without a game plan for how to approach disgruntled customers, your brand will fall flat. And when you’re selling products and services online, your online reputation is all you have. Just one bad customer service can sting. Up to 80% of people say that they won’t purchase from a brand that has negative reviews online.
But it can be hard to know what kind of strategy will work best for your company (or where to even begin). If your customer support strategy needs an edge, but you’re not sure where to start, look no further than the strategies used by these five brands.”
Read more from Michael at FreshDesk
