Your business survives or thrives based on what you do with your marketing strategy. You see marketing every day when you log onto social media, look through email or consume content. This marketing, and your marketing, is essentially entrepreneurs asking for trust. Before someone invests their time and money there has to be some level of established trust.
It can take years to build the kind of trust that creates loyal customers who are also evangelists for your business and what you do. These types of customers bring in more business through word of mouth marketing. While you’ve worked hard to get to that level of trust, it can be lost in minutes. And, it’s very hard to build back trust once it’s lost.
