How to improve the customer experience in 15 steps

Join the Customer Lovefest, November 15-16, 2018, Tower Club, Makati City

There are many methods for improving the customer experience, some complex and costly, others relatively simple and inexpensive. But how do you know what’s right for your organization, and where should you start?

We’ve compiled this list of customer experience initiatives any company can implement to start improving the customer experience today.

1. Get employee buy-in

According to expert Michael Lowenstein, employees are the key to optimizing the customer experience. First, organizations need to make sure they have hired loyal employees who are committed to the company and fully understand the company’s mission. Employee loyalty and satisfaction play a big role in improving the customer experience — an unhappy employee usually won’t provide the type of customer experience the company is after.

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