Five years ago, you are the only one inside the train who is listening music through your headphones. Fast forward to now, you have around 5 with you who also has their earphones intact.
In the past, you listen to the music stored on your phone – nowadays, you and your colleagues listen to Spotify.
Guess what – even Spotify can now guess your music taste based on your playback history. This makes you say, “Ah, you know me well.”
This is the same with Customer Loyalty. In order to adapt to today’s loyalty terrain, you should be able to know what your consumers want and how to approach them in the right place at the right time.
In addition, most customers look for brand loyalty, and some are gladly stick to a brand after the expectations are met. Take for example detergents – most people will pick the one available, but some do prefer the ones that really does the work for their laundry. It’s like the detergent knows what this specific audience needs, albeit being a niche one.
That’s just among the trends that Customer Experience Management professionals shall tread even further by 2019. There’s still more to come, and we’re just at the start of all of this madness.
This year’s Customer Experience Management Conference (7th Customer Lovefest) will be graced by Avanza, Inc. President and COO Ms. Yayu Javier. Having served brands from various industries, Avanza knows loyalty marketing so well, they’re happy to share their insights at this year’s event.
If you’re an advanced thinker, you got to join us and listen. This may seal the deal for your business to retain its customers as well as grow your consumer base.
Join the 8th Customer Lovefest Conference this November 14-15 at Tower Club Makati. For more information, contact Ex-Link Events at (+63 2) 8633-0153 / 8633-0088, +63 920 924 2532 / +63 920 981 4376, firstname.lastname@example.org or facebook.com/customerlovefest.
(Disclaimer: All brands mentioned are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with the Customer Lovefest unless otherwise stated.)