With the advent of the Apple Watch, Google Wear, Fitbit and other wearables – the trend has mainly been toward fitness. However, it may seem tempting to add these channels and devices to your loyalty program for the device geek or for your most avid customers.
Simply adding a wearable version of your app won’t work, you must elevate the existing experience. And that’s really hard to do.
So, here’s some brands who managed to break the mold and use wearables in a way that truly fits into the brand experience.