“Millennials were born between 1979 to the early 1990s, and this generation is already well into their professional years. Following close behind are the Gen Zers or post-millennials who were born during the mid-1990s until 2010. The older Gen Zers have just graduated, while the youngest of them haven’t even reached their teens yet. But already, these Gen Zers have become powerful consumers who deserve much attention.
The distinction between the two generations may have gotten quite blurry, but it’s imperative for businesses to study the differences and determine how they can best deliver the customer care expectations of each generation. When you are aware of the different factors affecting consumer behaviour, you’ll be able to study them more carefully and tweak your business strategies accordingly.”