“Of the top 100 product categories and brands in a new ranking of customer loyalty leaders, more than a third (35%) are tech companies engaged in digital technology, social networks and products. In fact, of the top 10 brands, only one is a non-tech firm.
The ranking is based on a survey by brand consultancy Brand Keys of 84 product categories and 761 brands. The survey included more than 50,500 consumers ages 18 to 65 who were recruited from the nine U.S. Census Regions. Respondents self-selected the categories in which they are consumers and assessed the brands for which they are customers.”