Last night, you went to the supermarket to get groceries for dinner. You, and several other shoppers, are at the checkout lane, waiting for your turn to pay the groceries.
In the supermarket, there’s you, the ones beside you, the ones at your back; and there’s that one customer who checked out faster than the average of all of you combined. You got envious: “Why he got out faster than all of us?”
Turns out, he’s a VIP customer and they have a dedicated check-out lane.
The reason why VIP Customer programs exist is because of the privilege it has for those who have joined it, such as increased discount rates, early access to new features and more value-added offers non-VIP consumers can’t experience yet.
VIP customers are also considered the unsung ambassadors of the shop itself, helping spread the word about the deals it has to its friends. “Hey, this shop has a 15% discount!”
If your strategy is clever enough, you can even add a referral system which rewards existing members for every new member signed under their referral.
Most VIP loyalty programs are based on how long or how frequent the customer has been patronizing the shop; some do actually make its customers pay a fortune just to get VIP status.
For businesses, it’s important to reciprocate the value and trust customers give to them into something worthy of their time well spent inside the shop. The better the loyalty program, the longer the customer will stay.
This year’s Customer Experience Management Conference, we will be graced by Nik Laming, General Manager for Loyalty of Cebu Pacific as he discuss the ways he nurture his top customers.
As the executive responsible in leading the low-cost carrier’s loyalty program GetGo, his task is to manage and develop its loyalty and relationship marketing activities.
This is aside from the stellar roster of speakers that will make up the two days of this year’s event, which aims to gather Customer Experience professionals from all industries.
Join the 8th Customer Lovefest Conference this November 14-15 at Tower Club Makati. For more information, contact Ex-Link Events at (+63 2) 8633-0153 / 8633-0088, +63 920 924 2532 / +63 920 981 4376, email@example.com or facebook.com/customerlovefest.